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E-commerce Website Design Trends

E-commerce is a rapidly changing field, with new developments coming in every day to make yesterday’s cutting edge ideas seem redundant. As a web designer it can be difficult to judge the importance of each new trend and establish a direction for your own website that’s going to stand the test of time.

In order to make this decision and come up with some solid web design ideas for your online shop, a good place to start is reading up on current trends. Even better, let’s take a look at what the rest of this year has in store for the world of e-commerce.

  1. Material Design

Since Google introduced it in 2014, Material Design has proven itself to be a versatile and popular design language. It’s perfect for e-commerce sites as it lends itself well to a broad range of products, tying together unrelated content smoothly and emphasising the most important visuals. Material Design makes your website look professional and sleek without distracting from the products you need to sell. (more…)

Trends In Website Design For 2016 And Beyond

Since Google’s drive to become more “mobile ready” last year, the main emphasis has been on responsive design websites, as it is just as important today for a website to look good on mobile devices, tablets and smartphones as they do on laptops and desktops. To make sure modern websites look great on all these device sizes and perform their functions efficiently, various trends are cropping up more often.

Some trends that are emerging that are emerging as forerunners in web design in 2016 so far include:

  1. User centred design

The average user only spends 10-15 seconds on a web page, and the only way to hook them during this time is to offer something of value. Having useful, informative content presented immediately is now essential. Anything above the fold is going to be seen straight away, and if it isn’t good enough, anything below the fold probably won’t be seen at all.

  1. More of material design

Material design is Google’s UX-focused “design language” which you will have seen around if you use Google Search, Google+ or pretty much any Android device. It’s ideal for creating flat layouts in various colours that look clean, fun and professional. Since material design is a minimalistic look that lends itself well to all sorts of designs, it’s perfect for responsive web templates so we’re seeing it more and more. (more…)